Use Google Aspersion Algorithm to Protect Your Online Reputation
Follow these simple steps and you are on your way to building a strong buffer around your name or brand in Google Search results. Start using Google Aspersion Algorithm for your benefit.
If you take the time to follow through with these tips, and if you are a Page1.me customer, then the page1.me team will help you get your article published, and hopefully ranked, for free. Otherwise, you can try it yourself in your own blogs and websites.
In 2012, page1.me’s founder, Michael Roberts, published his hypothesis on what he then called “Google’s Humiliation Algorithm“. As his theory developed, so did the name to “Google Aspersion Algorithm”. Using a fictitious business “Acme Electric” as an example, the hypothesis may be described as follows:
- Google Inc. is a profit based business.
- If a user of Google Search® submits a query for “Acme Electric Santa Fe New Mexico”, then Google needs to satisfy the user’s need for accurate search results, while attempting to make money in the process (it’s a hypothetical business so don’t bother Googleing it).
- Naturally, the top of search results should be something like AcmeElectric-NM.com.
- If the user clicks on Acme Electric’s homepage, Google has lost the opportunity to make any money during that search instance.
- Therefore, Google needs to persuade the user to click on an advertisement, rather than clicking on Acme Electric’s homepage.
- The best way to do that is to cause the user to change his or her mind about doing business with Acme Electric, but in a way that Google would not be liable for business interference.
- The ironically titled Section 230C of Communications Decency Act, allows Google to republish defamatory material, as long as it is provided by somebody else, without being held liable for defamation.
- We believe that Google gives extra weight to search results that contain demeaning, or otherwise negative sentiment keywords, when they are in close association to a proper noun, such as a personal name or business name/brand.
- We have found that positions 3 and 4 of Google search results are often reserved for the unfavorable results, although not as obviously now, as it seems that Google has randomized the “aspersion slots” since we first published the hypothesis.
- Ergo, when somebody searches for “Acme Electric Santa Fe New Mexico”, then the prospective customer might see unsubstantiated allegations of violence, criminal acts, or other skullduggery, about Acme Electric’s founder, very close to his business homepage.
- At this point, the prospective customer decides that she won’t bother looking into the truth or falsity as she just wants an electrician to fix a problem; so she clicks on the Google AdWords for “A1 Electric Sante Fe” to the right side of the search results, and makes her call.
- Consequently:
- Google just made $20 or $30 for the “Pay Per Click” or “PPC” advertisement.
- A1 Electric got a new customer, and.
- Acme Electric lost yet another new customer due to the crippling false allegations, posted by the crazy people next door who took issue with the Electrician’s complaint, 5-years ago, that their cat was pooping in his three-year-old’s sandbox.
How to Overcome this Search Defamation Challenge
We have had great success in publishing articles online that have a combination of negative keywords in close association with the proper nouns (individual and business names). Very often, these articles trick Google into thinking that they are derogatory about the people or businesses named therein, but when read in context, the articles are clearly positive. A simple example might be titled as follows:
“Acme Electric CEO offers tips on avoiding scams from unlicensed and fraudulent electrical contractors – Santa Fe NM”
Naturally, the article itself would be a continuation of the theme set by the title you choose.
In order to make this work, you need to think outside the box. As a victim of Internet defamation, you can call on your vocational experience to write an article that can be spun to suit this purpose. But, written in a way to make you look like a hero trying to help people.
Three Simple Rules Before You Start
- Continue the use of negative adjectives throughout the body of the article, where possible and close association with your brand, your name, or whatever search phrase you are trying to protect. BUT, in a way that readability is not adversely affected
- Avoid language that will make it appear that it is a sales pitch, press release, or otherwise “spammy”, it is supposed to be a generous surrender of your wisdom and experience for the greater good of the community.
- Write it in such a way that your readers will feel like they received some benefit from you for free.
Submit Your Article For Free Through Page1.me
Once you have written your article, ask someone you trust to proof read it for errors, as well as asking him or her to act as a “Filter”, to ensure compliance with the three simple rules above.
Once you have completed your article, email it to your Page1.me representative and we will get it published for you. Hopefully, it will rank highly in Google, and contribute to the suppression of the defamatory materials, that are causing you pain at the moment.
NOTE: Please make sure your article is diligently checked for errors, as much as we would like to help, we do not want to take any responsibility for the editorial or grammatical aspects of your article.