How to Optimize your Website for a Higher Position in Google’s Search Results
In addition to the off page work performed by Page1, you should also leverage the value of your own website with these website optimization tips:
Create or optimize a bio page.
– Add sub-domain(s) and ORM optimized content (e.g., Reviews.YourDomain.com).
– Add content to your blog (create a blog if necessary).
When creating new content, optimize it to address any ORM issues. This usually means creating content about:
-Brand Name(s) + Category.
-Brand Name(s) + Top Products.
-Brand Name(s) + Google Suggest Phrases (Ex: Brand Name Scam, Brand Name Reviews).
Website Optimization: Authority Link building
The pages on your site that you will try to push up the SERPs will be optimized for keywords that are non-competitive in nature. What this means for you is that it will only require a few links, in many cases, to move or rank a URL.
Adding additional domains or websites to your network
Consider purchasing the .com, .net, and .org versions of the exact match Brand Name(s) + ORM Phrases (e.g., BrandNameReviews.com). At minimum, this keeps the domains out of the hands of evildoers. Depending on the situation, you might consider building out mini-sites on different C-class IP addresses.
Defamatory domain defense:
Consider registering variations of domain names that could be damaging to key employees or the brand. It wouldn’t be very nice to stumble across the domain YourNameSucks.com or YourBrandSucks.com, would it? Take away those TLD options for individuals looking to create a rant or hate site.
Thanks to Chuck Price, from MeasurableSEO for his insight.