How Toxic Backlinks can affect your website and it’s Google ranking

The diligent avoidance of Toxic Backlinks is just as important as including quality backlinks, when it comes to your Link Building strategies. When Link Building, Google evaluates the sources of external web links to a site. Google’s formula measures the ranking and authority of the backlink source sites. There can be very damaging effects to your website and its Google ranking, from some of the external links pointing to you. Google’s Panda 4.0’s upgrade has made it clear that toxic backlinks play as vital a function in bringing down search positions, as good back links do in improving your rankings. This is why it is equally important to identify and delete toxic backlinks.

How do Toxic Backlinks impact your site?

Toxic backlinks refer to incoming links to a website that lower the destination website’s ability to rank well in Google search; they can destroy all your good SEO work. Google’s stated purpose in effecting these measures, is to ensure an excellent user experience by decreasing the exposure to bad website experience through search results. This means that any web link that Google’s algorithm perceives as having no value, except to enhance ranking or traffic to the beneficiary website, as abnormal or as a toxic link. Google can even apply automatic or manual penalties because of this, depending on how many toxic web links are present.

How do websites become a victim of Toxic back linking?

The origins of toxic backlinks often lead to unethical Search Engine Optimization businesses, out to make fast money by promising customers a high position on Google in a brief period. Internet site owners who know little about Search Engine Optimisation and even less about Google, are drawn into buying one or more of their “SEO bundles”. These normally offer highranking positions on Google, at very competitive rates, and within a very short period; but this comes at a high cost. As soon as you see your internet site appearing in the top 10 within only a week, you can safely bet that you are going to attract the scrutiny of Googles “Web-Spam Team”.

Search Engine Optimization businesses who promise amazing results in short time, without a detailed SEO strategy, are much more likely to employ black hat SEO techniques, including link building with toxic backlinks. If this has happened to you, then you better prepare to deal with the consequences here.

Occasionally toxic backlinks may be created unknowingly as a result of spamming of your website, or if spammers have accessed your email in the past. If hackers have accessed your website and even your email in the past, hackers will place toxic backlinks within your website to enhance other websites for which they receive financial benefits. If you do become a spamming source like this, you are at risk of manual penalty.

Whatever the reason for the existence of toxic backlinks in your site; determining and eliminating those backlinks is essential for website owners who rely on search ranking for business continuity.

How do I know if a link is toxic or not?

If you experienced a sudden drop in website traffic since the introduction of the Google Panda 4.0 upgrade, then there is enough reason to examine your internet site for the existence of harmful back web links. Sometimes Google itself sends out a caution message to the website administrator, warning about charges if the site allows the unethical SEO techniques to remain, but you will not receive such messages unless you have registered your site with Google Webmaster Tools. Even if you have not noticed a drop in traffic, as a site owner, it is recommended that you examine the incoming links to your site to make sure that no toxic backlinks exist.

How do I check this?

Step 1
Log into the Google Webmaster Tools to obtain an overview of incoming web links to your site. You might also engage an SEO expert for a more comprehensive as well as detailed perspective of incoming web links to your site.

Step 2
Review all backlinks to your site to determine the origins and credibility of these links. Some categories of backlinks, which Google often considers toxic and harmful are described below

• Websites that are not indexed by Google
• Sites without any sort of page rank
• Pornography or betting websites
• Spamming sites
• Sites with hardly or no traffic
• Websites with recently produced domain name
• Payday loan websites
• Websites presenting a virus or malaware caution
• Link network websites
• Sites with an unusually big number of exterior links
• Websites that have no relevance to your site
• Sites with extremely high number of external web links

While it is necessary to remove links coming from toxic sites, it is just as vital to maintain links originating from honest sites. Therefore, make certain to trace the source of each web link to determine toxic backlinks that need to be eliminated.

How do I remove Toxic Backlinks?

When you have identified toxic backlinks to your site, you have to disavow these links by logging into the Google webmaster page and following the instructions provided by Google for Disavowing a Toxic Link; we have published instructions also. The disavow tab allows you to choose links that you can confirm to Google are toxic back; links not authorized by you and, therefore, should not be considered for any search engine purpose whatsoever.

But this is not all that you need to do. To prevent any future problems, it is best to get rid of the toxic backlinks from your site once and for all.

If you have any questions or need help with checking and removing Toxic Backlinks, don’t hesitate to reach out to Page1.me. You can find our contact details here.

How to Avoid These Problems

In a nut shell, fast negative result suppression lasts only as long as Google doesn’t notice what you have done. When Google does notice, it’s “web spam” team will effect a manual penalty against all or most of the positive results that you have been able to elevate above the negatives. This will bring about the immediate reversal of the work you paid for. But you might ALSO loose the honest work and/or natural credibility your positive content may have had, before you paid for the black-hat ORM services.

Page1.me takes a very conservative, natural ORM approach. Our methods are designed to be “under the web spam team’s radar”, so that although it takes longer to succeed, the successes are robust, credible and long lasting.