Removing reviews from Glassdoor
Having negative Glassdoor reviews causes much damage to many businesses’ online reputation, whether the review is true or false. Glassdoor is a website where people can leave reviews anonymously, which makes it easy for disgruntled employees to exaggerate stories or post fake reviews. These reviews impact every department within a company. Low morale results in a drop in employee retention. Recruiters struggle to find employees, which hinders growth. The sales department sees a drop in sales and management stresses over the company’s reputation and status. You may have bad Glassdoor reviews dominating your search results and impact every part of your business. Here is how to remove Glassdoor reviews.
Negative Glassdoor reviews affecting businesses
A new study by Forrester Consulting found that 54% of executives believe reducing negative search results would increase revenue. But also Glassdoor complaints about the CEO significantly influence the company reputation. In one study, executives credited 45% of their brand reputation to the CEO’s reputation. That means that brands with mostly positive business reviews can still be damaged if there are complaints about the CEO on Glassdoor. These numbers confirm the need for businesses to have a strong reputation management plan.
Does Glassdoor remove reviews?
Yes, Glassdoor does remove reviews from their website. But only in specific situations. Here’s how Glassdoor states their position on removing Glassdoor reviews:
“If you see something on Glassdoor that you believe violates our guidelines, you should flag it for our review.”
If an employee posts a false or defaming review, the company can flag the review. Then, the review will be reviewed by moderators to determine if the content is violating the terms. If so, then the review will be removed from the site.
However, Glassdoor has strict and thorough guideline processes in place. It is unlikely for a review that is already published to be removed without clearly violating Glassdoor’s guidelines.
Ways to remove Glassdoor reviews
There are only three ways to remove Glassdoor reviews:
- Flag reviews that violate user guidelines
- Take legal action
- Identify the anonymous reviewer
Before explaining these methods, keep in mind that it is unlikely that Glassdoor will remove the content if you are dealing with a truthful bad review. It would be a better use of your time to put a proper reputation management strategy in place. That strategy would likely include asking employees to leave positive reviews or push your Glassdoor search results of Google’s first page using reputation management tactics. We can help.
How to flag a negative Glassdoor review
Flagging a Glassdoor review is easy. Anyone is able to flag a Glassdoor review, even if they are not an employee. Before you start, identify which Community Guidelines the bad review violates.
“…we don’t approve reviews that include certain profanities, threats of violence, or discriminatory language targeted at an individual or group. We may allow reviews that mention race, religion, nationality, gender, sexual orientation and the like if we believe the comment is used to describe a workplace situation. General discussions of workplace misconduct are allowed, including most discussions of illegal activities, discrimination, and sexual harassment.” – Glassdoor
1: Click the red flag icon under the review
2: Tick the box that indicates the guideline violation. For example, if the review:
- Includes profanity
- Discloses confidential, non-public internal company information
- Contains an advertisement or web link
- Includes substantial quoted material from other sources
- Uses excessive capitalization
- Identifies individuals by name outside of C-suite positions
- Violates the guideline: “one review, per employer, per year, per review type”
3: Click “Next.”
4: In the text box (limited to 1,500 characters or less), explain why you are reporting the review
5: Click “Submit.”
Take legal action
If Glassdoor denies a review removal request, you can take legal action to have it removed. However, be aware that the law protects websites that host user-submitted content (like Glassdoor and Ripoff Report) from liability.
Furthermore, Glassdoor will not reveal the identity of the reviewer. Legal action will also cost you a lot of money, potentially creates more negative press, and seldom gives the results you want.
If you are unable to remove Glassdoor reviews, you have two choices for handling them:
- Push down Glassdoor reviews in Google, so they become practically invisible
- Increase the positive reviews to improve your company’s profile and rating
Identify the user who posted the review
If you know the (ex) – employee who posted the review, you can ask him or her to remove the review. Alternatively, you can sue the individual for defamatory content. Cyber investigators who specialize in identifying anonymous online users can help.
How to remove Glassdoor reviews from Google search results
If the platform moderators refuse to remove Glassdoor reviews, you need to push them down in Google search results. If the search results are pushed down to the second page or further, hardly anyone will see the reviews.
The biggest myth and lie within the online reputation management industry is the claim that your negative search results will be suppressed within a few weeks. Stay away from everyone who pitches that idea to you! If this is something you have been told, you are either lied to, lure you in, or use black-hat SEO techniques that often result in penalties and bigger problems in the long term. The only way to suppress a negative Glassdoor search result is by elevating positive or neutral search results.
To do this, you need to expand and improve your search results. Here are some of the things we do for our clients on a daily basis:
- Create a review management plan
- Create and publish articles and content on high-ranking websites under our control and third party websites
- Strategically leverage and maintain social networks
- Build and optimize websites
- Set up a high-quality backlinking program
Take steps to build a strong reputation buffer around your brand. When you build a digital stronghold, it is much easier to suppress Glassdoor reviews or any other negative material that shows up in your search results. By implementing an online reputation management plan, you will be able to stay in control of your search results.