How To Build a Reputation On the Internet

The importance of actively managing your reputation online cannot be over emphasized. Over and over again, we have seen people’s reputation tarnished due to their carefree mindset about how they are perceived as an individual via their presence across different social media platforms.

Who needs to be concerned about their online reputation?

There are four categories of people currently needing help concerning their online reputation.

1. Those who are unaware of their tarnished reputation.
2. Those who actually know that they have been defamed in one way or the other but do not know what to do about it.
3. Those who do not have any presence at all online, hence, making it easier for anyone to tarnish their image online.
4. Those who unintentionally have built a negative presence online by handling social media carelessly.

Recognize yourself in any of these categories? Then we have some helpful tips on how to build a good online reputation.

Wipe the dust off your social media accounts

It’s important that you pay attention to your social media accounts. Don’t neglect them. If you are capable of only managing two or three platforms, then so be it. Manage them effectively. For those who may have had some negative presence online in the past, you may need to create new accounts that present the new you or choose to delete all previous posts that do not align with your personality.

Remember; it is not enough to just have social media accounts. You need to promote them actively with updating relevant content. This helps getting a better Google ranking for your social media profiles.

Create a ‘personal brand’ presence across all your social media profiles

Being online transcends more than just having various media to chat and connect with friends and family. It should be or represent an extension of your personality or business.  This is what people who actively build their reputation online do. They see their online profiles as an extension of themselves and a reflection of who they are or what their businesses represents. So when writing posts and making comments online, be intentional in your approach.

Blog smartly and take note of bad followers including influencers

 Owning your own blog is a fantastic way of building your reputation online. As you write interesting articles and blog posts on your thoughts or relevant business topics, ensure to link your social media accounts to your blog. For the purpose of reputation, this integration will help your name rank high as long as SEO is done the right way. Also, stay away from negative followers and influencers as much as possible. Consciously build your friend’s list and mentors list. Avoid arguing with people online. Instead, use your social profiles to listen to people, take the opportunity to respond to negative responses or reviews. Listen & learn how you are being perceived by other people online.

Take legal action where necessary

If by chance you are under false attack by anyone, and you know there will be a direct impact on your reputation both online as offline, seek legal actions. This can be helpful because search engines such as Google or Bing could help remove or clean up any negative search results that could have been illegally associated with your name

For legal action, you can find more information here. 

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