Online Smear Campaign Against SEO Firm

CASE STUDY

Ironically, Page1.me has come to the rescue of numerous Search Engine Optimization (SEO) firms who have been targeted by a highly effective online smear campaign against their respective businesses, as well as providing  surgical help for SEO companies suppress unfavorable search results for their SEO clients as part of a greater search engine strategies.

SEO and Pay-Per-Click (PPC) consulting is a highly competitive industry, and unfortunately every industry has bad eggs. We have seen many cases where unethical SEO experts, with highly developed skills, resort to using their gifts to destroy their competitors’ reputations with among other techniques, an online smear campaign, rather than competing on a level playing field based on merit and marketing creativity alone.

In this case study, a nationally recognized search marketing and PPC firm, found itself floundering under a coordinated attack by unscrupulous competitors building a nasty online smear campaign. The weapons of choice by the antagonists were two infamous defamation platforms, namely RipOffReport.com and Yelp.com; both of which have been accused and sued for extortion, albeit unsuccessfully.

Despite bringing success to hundreds of clients who rely on online advertising and high search rankings, this victim SEO firm was not able to adapt their in-house skills, which are used in elevating positive content, for the purposes of burying the unfavorable and defamatory search results appearing for their business name.

Online Reputation Repair Outcome:

This SEO firm engaged Page1.me in early October 2014. Even though removing a Ripoff Report and Yelp review are not easy, Page1.me completely sanitized the first page of Google search results for the SEO company’s name within two months. The actual results are depicted through this timeline graph:

This timeline depicts the downward trajectory of the defamatory search results for the SEO firm’s Google Search Result Page