How people view Google search results above and below The Fold
The Fold Statistics
A recent eye tracking study by ConversionXL reveals how people view search results “above and below the fold”. The study shows that search results below the fold have a lot less impact than results above the fold. Which means, when damaging results have been pushed down to the lower half of the first page of Google, damage is already being reduced.
‘The fold’ refers to everything a user can see without scrolling down the page.
Search Results Above the Fold
The images below show how Google users view search results with and without ads.
The first organic search result receives the highest number of clicks for any organic search result (20.69% of all clicks on Google). Closest to that is surprisingly, not the second but third organic results with 6.897% of clicks.
But the winner is still rich data (think of search results with reviews, photos, phone numbers etc.). Users look at rich data after approximately .75 seconds when using Google search engine. Rich data also receives the biggest portion of clicks with 39.655%.
Search Results Below the Fold
As the images above show, search results below the fold receives a lot less attention. Google users began to view search results below the fold after around 7.1 seconds. They still invest the most time above the fold with an average of 7.8 seconds.
Our alarming Google Damage Statistics have shown that search results below the top five only receive 16% of views and receive less than 10% of all clicks.
Damaging search results below the fold
Based on these empirical studies, it is clear that Page1.me’s search suppression efforts are already mitigating damage when we push your negative results down below position #4, and it only gets better from there as long as we are able to perpetuate the downward trajectory. Hopefully this will bring about increased sales via the reduction of repulsed new customers.
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Damaging search results above the fold?
Our Online Reputation Management experts can help you to suppress these negative search results to the second page or further. We dealt with damaging RipOff Report search results, PissedConsumer, BadBoyReport and many more. You can see some of our case-studies here.
If you wish to speak to one of our consultants, please contact us and we will get in touch to discuss your case.