Optimize Facebook (Part I)

Reputation Repair 101(a)

NOTE: If you do not have time to optimize your own Facebook pages, you can engage page1.me’s Christie (Social SuperGirl), to make this happen for you. She will take your social presence to new heights, and far be on Facebook. (Read More…)

Facebook.com is a powerful website. It can rise as high as position number 1 in Google Search. When it comes to Reputation Repair Facebook is a really important tool to improve your Online Reputation. When a Facebook page isn’t moving past a negative search result, there’s likely an on-page problem (“on-page” meaning on your Facebook page problem).

Is your Facebook page above your negative search result? If not, consider our search engine analyst’s on-page optimization tips. Use them to make adjustments to your Facebook page. Use of these tips should give your Facebook page more ranking power.

Share More Public Posts Instead of Private Posts

Facebook supports user privacy by offering control over who can view posts, which is a rather nice feature. However, it’s terrible for those in need of outranking bad publicity. What you need is a strong public presence on Facebook. It’s the best way to outrank a negative search result. Therefore, we recommend you add public posts that will assist Google in recognizing the importance of your Facebook page.

Your Facebook page should ultimately scream that it has unique information about you that can’t be found anywhere else on the Internet.

Focus on The Relevancy of Facebook Posts

Your public posts should relate to your online identity. Consider sharing industry-specific articles, pictures, graphics and news. Such items offer an opportunity to personalize your Facebook page in a way that will enhance Google’s ability to find the page more relevant during a search query.  If Google has discovered you’re a registered member of a country club yet you’ve never shared a picture of yourself at the club on Facebook, Google might be making the wrong conclusion about the value of your Facebook page when your name is queried in its search engine. Paying attention to details like these should improve the ranking of your Facebook page.

Capitalize on Your Personal or Business Identity Within Public Posts

Reinforce any and all previously documented personal, professional and civic interests in your public Facebook posts. If you’re in the automobile industry, share news on cars and auto repair. If you’re an educator, share educational materials related to what your school reports online about you. Doctors can make public posts related to their specialty, etc.,. Lawyers can do the same. We highly recommend publishing public posts that will prompt Google to recognize that your Facebook page is one of the Internet’s most important sources of information about yourself or your business.

Conclusion

Relevancy and accuracy matters to Google. May these suggestions help us more swiftly propel a stalled Facebook page above your negative search result. You have our support. Consider assigning the task to one of our social media specialists if you don’t have time or a qualified in-house staff to assist.

Next Steps:

Meanwhile, keep what Google might already know about you in mind as you create public posts on Facebook: we’ll be discussing the importance of accuracy and relevancy in FaceBook, in Part II.