Protect your website from scam and negative SEO
Avoid and Repair Negative SEO
Unfortunately, there are times when bad competitors turn to ‘nasty’ tactics in order to win. This is called negative SEO. One such tactic is bombarding a competitor site with spam links, causing a Google penalty. This penalty leaves a website with no visibility on the web, due to lost rankings. Believe it or not, there are companies that actually specialize in negative SEO.
Protect your website from Spam and Negative SEO
To avoid negative SEO you need to protect your site from spam and rejecting links that could be toxic. Based upon the feedback that we receive from Google – primarily sample links provided when a reconsideration request is first denied – we have developed the following link classifications:
- Links not Found
No link could be located on the page. Disavow. An argument could be made that if the link isn’t there, there’s no need to disavow it. My view is that it’s better to be safe than sorry and prevent damage from a spam link that might somehow reappear.
- Page Offline
Links on pages that are no longer on the web. Disavow to prevent damage.
- SPAM TLDs
This one has geographic implications, but the most common one that we come across is .ru. It’s very rare that an English website would naturally attract massive numbers of links from Russia. Disavow
Links on spam sites that copy their content from other websites. Disavow
- Spam Pages
Links on pages with PPC (Porn, Pills, Casinos), spam blog comments, spam forum signatures, or otherwise unrelated or spammy. Disavow
- Domain 0, G
As long as Google keeps updating it, we’re using PageRank as an audit metric. If a link is on a gray bar page and the domain is PR0, unless the domain is new and related. Disavow
- Exact Match Anchor Text Manipulative
Exact match anchor text links built for the purpose of manipulating PageRank. These are the links that normally cause the biggest problems. If Spammy, Disavow.
- Penalized Domains
Links pointing to your site that reside on a website that has been penalized algorithmically or manually. Disavow
- Link Network
Multiple links pointing to your site from websites that are part of a link network. Disavow
- Partner Sites
If you have a network of websites that are related, unique, and interlinked, use a nofollow attribute to avoid the appearance of a doorway page or link manipulation. Keep, once nofollowed. If you have multiple websites in the same niche, all selling the same products, pick the best and retire the rest.
- Social Media links
Most are nofollowed. Keep.
- Nofollow Links
- Natural, organic links
These are ‘clean’ links. Keep.
If you have been a victim of negative SEO or if you want to prevent your website from falling victim to negative SEO, contact us, today