Improve your SEO by knowing these 10 SEO Statistics 2020
The transforming reality of the SEO landscape is fascinating and challenging.
As online reputation repair experts, we know staying on top of the hundreds of Google algorithm updates and Search Engine Optimization best methods is essential to placing our digital content and elevating organic search results.
That’s why we have pulled together several of the most important Search Engine Optimization data to aid you make masterful electronic advertising and marketing decisions in 2020.
10 SEO Statistics for 2020
1. In 2019, Google received more than 75% of all global desktop search website traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.
( Resource: NetMarketShare)
To win at Search Engine Optimization, you need to play by Google’s guidelines. Ranking high up on Yahoo or Bing will bring visitors to your site, yet companies who rank on Google are most likely obtaining the majority of users.
Using Google Search Console will aid you to recognize precisely how individuals are currently reaching you via Google Searches. Staying on par with Google Algorithm changes guarantees you’ll stay dexterous and can make crucial adjustments when they’re needed.
2. Google received almost 2.3 trillion searches last year.
( Resource: Internet Live Stats)
Consumers are browsing a lot.
Customers now do about 70% of their research online before they get involved in a sales discussion.
Ranking well in search engines allows your buyers to quickly research on their own while hanging around finding out about you on your terms.
Prioritizing SEO provides you the power to do what you can to ensure your organization shows up fast during those 2+ trillion searches.
3. Of the daily billions of searches, 15% of everyday searches are brand-new to Google.
( Source: Google)
Keep in mind that Search Engine Optimization isn’t just about competing with others attempting to rank for the existing terms. With numerous brand-new searches taking place every day, Search Engine Optimization is as much about getting discovered for new keywords as it is about what’s already popular.
How do you rank for something brand-new?
That’s when Google’s BERT algorithm comes in.
BERT (Bidirectional Encoder Representations from Transformers) is a “neural network-based method for all-natural language processing (NLP) pre-training.”.
Simply put, BERT checks out the context and intent of words in a collection. So when you write intending to enlighten on a particular subject, BERT recognizes what you’re doing and rewards you for it.
To “hack” the BERT algorithm, the key is to write like a human.
4. On the first page of Google, the first five organic outcomes represent 67.60% of all the clicks.
Sure, your web page analytics tools will reveal to you what you’re ranking for on web pages two to ten, yet this stat shows that it is great to be on top.
With over two-thirds of all clicks going to the first five organic outcomes, the affordable field is more robust than ever before, and online marketers require to be smart, innovative, and a bit fortunate to acquire that prime real estate.
5. Google’s search algorithm makes use of more than 200 aspects to rank web sites.
Google remains somewhat mystical concerning precisely what and how they rank; however, Search Engine Optimization experts everywhere have been making listings to identify the magic of SERP ranking.
Backlinko has done an excellent task of maintaining this list up-to-date, and it is thorough.
Nevertheless, there is a lot of noticeable and low-hanging fruit on the Search Engine Optimization tree.
Quality content and backlinks are crucial to rank high in Google
6. Top-quality web content and link structure are both essential signals utilized by Google to rank your website for search.
( Resource: Search Engine Watch)
That’s according to Andrey Lipattsev, Search Quality Senior Strategist at Google. And although this stat was drawn from 2016, this still proves out today.
Quality content has regularly been an element toward acquiring traffic and position for your site/page, so it’s one point we can anticipate to remain the same for the near future.
Focus on top quality and sincerity over quantity.
This will aid your buyer see you as a trustworthy specialist in your room. Additionally, it will undoubtedly help rivals, or others in your industry to see your site as useful and worth going back to.
Before publishing, share your collaborate with others in the sector or with your customers to guarantee you’re spending time on useful material.
7. 57% of advertising and marketing executives say on-page material growth was the most efficient Search Engine Optimization tactic.
( Resource: Web Content Advertising Institute)
Over half of advertising specialists agree that content rules when it comes to SEO.
On-page content goes further than merely providing a wealth of information and keywords, which is why the average length of ranking material is getting longer every year.
8. The typical web content length of the leading position Google article has 2,416 words.
( Source: serpIQ)
How long does good web content need to be? Sufficient to adequately address your purchasers’ inquiries.
Yet if you want that excellent material to rate well, aim for the 2,000+ wordmark.
The more you create, the far better notified your viewers will be, the more you can reveal your openness and sincerity, the higher chance you’ll need to link out to various other trusted sites, and likely the even more backlinks you’ll get.
As it ends up, backlinks are no joke when it concerns ranking.
9. 91% of all pages never get any organic web traffic from Google, mostly as a result of the reality they do not have backlinks.
( Resource: Ahrefs)
A 2018 research by ahrefs looked at 2 million internet sites and discovered some quite interesting data. While words matter factored right into how a website ranks, it’s the backlinks that matter a lot more.
10. 55.24% of pages don’t have a single backlink.
( Source: Ahrefs)
That same study stated in the state over highlights solidly more than half of the web pages don’t have even one backlink. And an additional 30% have three or fewer backlinks.
This creates a massive chance for marketers to outrank their rivals by concentrating on obtaining more backlinks to their content and site.
Key elements to include in your SEO strategies
- Marketers are increasing their time and buget on SEO, which means the competition for the top spots will get stronger.
- Write quality content and design excellent user experiences.
- Include high-quality backlinks