Take Control of how the Online world views your Business
…As well as safeguarding your profits.
Online Reputation Control is inevitable these days. Prior to the Internet linking the entire world, your business reputation was something that you developed and, for the most part, let it take care of itself. Today, the Internet acts like a lens that magnifies and emphasizes every imperfection, assumes the worst and assumes mistakes of error or omission, as acts of commission– and then relays them with a bullhorn. It is time for some Online Reputation Control.
Prospective clients now turn to the Web to research almost any purchase, no matter how major or minor, prior to committing. Unfortunately, a single blistering testimonial on say, Yelp, can go viral and undo everything you’ve worked so hard to achieve. Handling your track record is something you can’t afford to ignore. Blog sites, forums as well as anonymous evaluation sites can offer customers a solid voice, which is not a bad per se, until it is done falsely and maliciously. Unless you actively monitor of and manage your business reputation, you clear the way for other people to tell your story for you, and this can often get ugly.
Don’t Neglect Search Results for You Or Your Business
Even a company that has absolutely nothing to do with the online world can find its credibility smeared by way of “Google Bombs”. Your business might not be online, however your customers– as well as your rivals– are very active online.
The first step in Online Reputation Control is to simply “Google yourself”. Google both your name and your business’s name to see what shows up. You can do this with our tool at the top of our website. Chances are, you’ll be surprised by the results.
Know What You Can Control
When prospective clients want to know more about your business, it might seem reasonable to refer them to on the internet testimonial sites, or even worse, tell them to just “Google Us”. Don’t! Keep in mind that you have no control over the people who post on these websites.
The controversial president of the now defunct “Brand.com”, astutely stated that:
“A company will never purchase a signboard as well as allow others to compose on it.”
Please, please, please, don’t tell people to “Google me” (or your business). Google takes no prisoners.
A Better Strategy for online reputation control
Concentrate on enhancing your ranking in Google search results page. Google commands a vast majority of search engine traffic in most countries. Post content with helpful, beneficial content that helps your costumers, and attracts new ones. Share your experiences and become a trusted online resource for your target market and community. It may take a bit longer. However the outcome justify the initiative.
Free Help and DIY tricks
You can either pay a reputation management firm (like us), or you can save money and make use of the free rescources and solutions we have created, to help you track you or your organization’s perceived online credibility. Google Alerts, TweetBeep, Naymz, Social Mention, as well as MonitorThis are a just few options, as well as our free, non-profit do-it-yourself resource project: Defamation911.org
If you choose to recruit a reputation management business, be very careful about hiring just anyone. Beware of sites like Fiverr etc, where $5 vendors will simply develop publish template microsites and flood the Web with spammy propaganda, all conspicuously favorable content regarding your business. Google is VERY SMART and automatically detects such efforts, and discredits those “black-hat SEO” strategies. You will run the very real risk of ending up much worse than actually doing nothing, with your website and other controlled content many pages deep in the “Google Ghettos”.