4 Tips to Control How you Look in Google Search Results
Successfully Manage your Online Reputation
There’s no doubt that how you look in Google Search results plays a major role in decision-making when someone is considering doing business with you.
It only takes one person to destroy your reputation today
How you look in Google can be a one of your best assets; or your worst nightmare. Why? Because first impression matter to people. Before Google, an unhappy customer could tell 10, maybe as many as 100 people about their experience with you. But today, an unhappy client, or even an unscrupulous competitor can influence countless people with social media, blogs and simple, often anonymous, submissions on a review websites.
These poison-penned vandals will publicly accuse you of everything you’ve done (or in some cases even things you haven’t done!). When a disastrous online reputation is costing you both clients and revenue, then it’s time to do something about it.
What do people see when they Google you?
If you have not done so recently, it’s imperative that you step outside of the box, conduct some fresh Google searches for your business name or personal name, and try to objectively perceive what strangers will think of you if they do the same thing. If you use your own computer, make sure you run an unbiased Google search. Because of your browser search history, the results you see will not reflect what the rest of the world is seeing. You can use the page1.me search interface to display your unbiased Google Search Results:
This 60-second video demonstrates how to get started repairing your Google Search Results:
Unfortunately, the old saying “sticks and stones will break my bones, but words will never hurt me” doesn’t apply to the online world. Particularly if your career or business depends on good first impressions in Google Search. This is evidenced by these research statistics.
How you look in Google can grow, stagnate or destroy your business. It depends on how you come across. But there is good news because you have the power to control your reputation by taking action. And here is how to do it…
# 1: Publish Relevant and Favorable Content
Be visible anywhere you can. On your website, social media channels, blogs, etc. The search engines crawl ALL the content out there, including images and videos. So by publishing good, relevant online content that tastefully mentions your name or business name, you’re taking good first steps to managing your own Google Search results.
BUT keep in mind that the Google is clever and looks for unique, relevant content. So your content needs to be helpful and bring value to the needs and questions of your target group.
# 2: Google Alert yourself and join the Online Conversation
Set up a Google Alert for your business or personal name, staff, products and trademarks. Google will send you an automated email whenever it discovers new content that contains these words or phrases. This way you will never miss anything. Furthermore, this early warning on new, emerging search results gives you the ability to respond, and take control if it is a reputation threat.
A simple thank you goes a long way when someone discusses good things about you, but the hard part comes when responding to negative posts. Do not avoid them, because they can make or break you, just like your own response can. So make sure you respond responsibly and avoid responding in the heat of the moment. Every little comment you leave is an opportunity to develop your brand.
# 3: Be nice and Crush Complaints with Kindness
This might seem a bit hard to accept, particularly for those who struggle with pride issues, but it is so important. Everyone (well, most) people know that negative people online are annoying, many of these individuals fall into three groups:
- People with legitimate concerns/opposing perspectives (thrust-worthy).
- People who always seem to find something to complain about.
- TROLLS: Usually people with some type of personality disorder who take pleasure out of tormenting others, and for no legitimate purpose.
Crush with kindness! Confrontation and overly emotional or defensive responses are two qualities that often lose online. As mentioned before, do not responding in the heat of the moment, respond in a calm and friendly manner. If you’re good to people, people will be good to you… usually… trolls excepted)
# 4: Collaborate with Likable Names and Businesses.
Do you have individuals or businesses within your personal or business network that:
- Have influential blog sites that enable visitor uploading?
- Have an interview section for which you could be a guest?
- Anything else that increases your exposure to Google Search results? Come on… think outside the box!
These items of content will almost certainly help you, including:
- Generate more traffic to your site. Even if it’s just a few visitors, it’s a win.
- Creates more content that search engines can index
- Association/relationship with other trusted sources on the internet.
But remember; when you are going for Long-Term Relationships you need to offer them value as well; reciprocity is key here.
Have you tried and failed to fix your online reputation?Or don’t have time?
Page1.me can provide professional services which push down the negative search results that are causing you a bad reputation and help you control how you look in Google. Start by checking out what people see when they google your name or business and determine which negatives needs to be pushed down. You can do this with a free tool, created by Page1.me. It is simple, just enter the problems search terms in the field at the top of this web page.
No budget? Prefer to Do-It-Yourself?
Page1.me’s team have also published lots of free advice. On defamation911.org you can find free DIY and Self-Help material to help you manage your online reputation.